Matrix ‎A‎pproach to ‎R‎obustness ‎A‎nalysis for ‎S‎trategy ‎S‎election

Document Type: Research Paper

Authors

1 Department of Industrial Management, Faculty of Management and Economics, Semnan University, Semnan, ‎Iran.

2 Department of Mathematics, Faculty of Mathematics, Statistics and Computer Science, Semnan University, Semnan, ‎Iran.

3 Department of Industrial and System Management, Faculty of Management and Economics, Tarbiat Modares University, Tehran, ‎Iran.

4 Department of Industrial Management, Faculty of Management and Economics, Semnan University, Semnan, ‎Iran

Abstract

This study aims to discuss the use of robustness analysis in evaluation and selection the strategies of an organization based on a matrix approach. The proposed technique can overcome the weakness of the robustness analysis model related to reviewing a few future scenarios and also, make it possible to in a short time include the ideas of the decision makers who participate in the strategic planning process. ...

Keywords